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Where Do Average People Find Business Success?
By: Tim Genster
At some point, the realization becomes painfully clear.
Chances are, it may have hit you at some time or another.
You wake up in the night with a cold sweat... you realize
it as you drive to work, stuck in a traffic jam at 9am;
as you receive the paycheck with the huge tax deductions.
In a nutshell, you know you're stuck in the rat-race.
A j-o-b will never provide the time-freedom or the income
many dream of. Some are inspired to take action, chase
the dream, and start a business that can change their life.
Others only live in awe of the dream, and let the letters
J-O-B stand for "Just Over Broke" in their career lives.
Whilst millions have had 3 or more attempts at chasing
the "American Dream" and empowering their lives with
success, the blunt and honest truth is that 95% of them
still revert back to the j-o-b lifestyle too quickly.
What really happens here? Let's take an honest look.
Especially now, with the extraordinary growth of the
Internet, new business opportunities appear almost daily.
A few represent true, long-term opportunities that some
people WILL be able to take advantage of. Sadly, most
will be a waste of time and money. YOUR time and money!
However, it's not only the quality of the opportunity
that threatens success. There's another part to this
equation. Too many people have not overcome their own
born and bred limits to find real success, regardless of
how good the opportunity may really be.
They hop from one opportunity to another, blaming the
lack of success on the previous opportunity's payout
plan or company support... when in fact, the opportunity
may have been as sound as a pound. What they need to
change is THEMSELVES. Their own attitudes. That little
voice inside each and every one of us. Frequently, it is
impatient attitudes and non-productive behaviors that
make business success almost impossible to many.
Despite these obstacles, there ARE average, everyday people
who achieve a terrific level of success developing their
own businesses. What have they learned that allows this?
What balance between choosing a good business opportunity
and having a success attitude have they achieved?
Here are four reasons why too many people fail... And more
importantly, here are four ways that YOU can align yourself
for true success. The majority of businesses and networkers
fail over and over again because of just *four* problems:
1) Most people have never been taught how to manage
their business or their personal finances.
Most 'wanna-be' business people would NEVER even consider
submitting their resume for the CEO position of a company.
Yet they hire themselves as the CEO of their own business
without a second thought.
2) Most people cannot effectively sell, recruit or train.
Second only to a lack of good business training, more
people fail in all types of businesses because they can
not effectively sell their product or services and they
are not effective at training their team.
No matter how smart you are or how hard you work, we
each have limits. To expand on those limits, what's
required is for us to train others to work the same
system. That way, when we've "maxed out" our own
potential, we can introduce HUNDREDS more to do the
same, literally multiplying our efforts drastically.
3) Most people cannot survive five or six months of
negative cash flow. And sometimes, that's required.
The traditional pay plans of most business opportunities
can not and do not work for the vast majority of people.
That is not only a mathematical fact it is also an
historical fact. And it's reflecting on your paycheck!
4) Most people are driven by MONEY when they really need
to be driven by a MISSION... it's all about developing
motivation that stays with you throughout your life...
goals and ambitions that you can work on solidly.
Individuals can move mountains when motivated by a real
passion for things more noble than money. The passion to
help others produces the energy and creativity of greatness.
The money will inevitably follow very closely behind.
So What WILL Work For Most People? (Including yourself!)
Any business should be able to tell their story by sticking
with understandable facts that appeal to your common sense.
In contrast, get-rich-quick programs will use hype and
exaggeration. Don't buy into the sales hype.. use your head.
You will not have a problem recognizing an income opportunity
that is very special and moreover, very real. It will be
logical and simple to understand. It will hit you in the face,
like a breath of fresh air. However...
* You MUST Get Competitive Leverage! *
For too many people, almost all business opportunities
"sound good." Some ARE good ideas, but they won't work
for the average person because they lack vital competitive
advantages. Here are five examples to help you understand.
#1 TECHNOLOGY.
If you want to level the playing field so that you can be
really competitive, then demand state-of-the-art technology.
It can provide you with superior, time-saving methods by
which to sell, recruit and train. Without this, there are
never enough hours to get it all done.
# 2 CENTRALIZED TRAINING, BUSINESS PLANS AND MARKETING PLANS.
Look for a company that has taken control of all the
essential elements that need to be duplicated in order
to achieve significant and sustainable growth.
#3 A FOCUS ON BUSINESS FUNDAMENTALS.
Do NOT allow yourself to be caught up in all the sales
hype. If you break the laws of good business, they will
break you!
#4 GET A 'CASH COW' PROGRAM TO BUILD FROM.
One of the biggest mistakes made by most wanna-be business
people is they join programs that guarantee many, many months
of negative cash flow.
The average person simply cannot survive this. For this
reason, and others, it is absolutely essential that your
primary business program creates an environment for survival
for the average person.
#5 YOUR BUSINESS MUST SOLVE PROBLEMS FOR THE MASSES.
Significant growth depends on a very large pool of potential
customers and business associates. If this same program does
NOT compete with other programs, all the better.
With These Points, You WILL Have a Market To Build From!
Get Serious. Get Honest With Yourself. Get On With Your Dreams!
When average people get serious about building a business, they
do their homework. They look for honest information and ask hard
questions about what the company stands for and what they do to
fully support the efforts of a new enrollee. If you can find an
opportunity that meets these criteria for competitive leverage,
you will know you are on to something good.
Likewise, if you recognize that one or more of the four reasons
most people fail in building a business, then get honest with
yourself about how you can correct this. MAKE SURE it won't happen
again. Average people, many like you, have faced these truths
about business and success, and gone on to make dreams comes true.
Like every other successful business person, your success will
start with an attitude of "I CAN do it too!"
Because in all honesty, YOU CAN.
ABOUT THE AUTHOR
Tim Genster is the owner of Internet Marketing Communications,
in CT, USA. He's a marketing professional, writer and Internet
business consultant.
mailto:rqarticle@getresponse.com
or go directly to the site at: http://www.retirequickly.com/40149
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